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LI.FE Style Srl
Via Tourcoing 35/26, 59100 Prato, Italy
Email: lifestyle_srl@virgilio.it
Among the personal data collected, either independently or through third parties, are: cookies; usage data; data communicated while using the service; phone number; email; first and last name; country; gender; date of birth; company name; username; unique advertising identifiers (e.g., Google Advertiser ID, IDFA); number of users; city; device information; session statistics; city latitude/longitude; browser information; profession; and tracking tools.
Personal data may be freely provided by the user or, in the case of usage data, collected automatically while using this website. Unless otherwise stated, all requested data is mandatory. If you refuse to provide it, we may be unable to provide the service. Where data is marked as optional, you may choose not to provide it without affecting service availability.
The use of cookies or other tracking tools by this website or by third-party services used by this website is intended to provide the requested service and for the additional purposes described in this policy and, where available, in the Cookie Policy.
Users are responsible for any third-party personal data obtained, published, or shared through this website and confirm they have the right to communicate or disclose it.
Processing Methods
The Controller adopts appropriate security measures to prevent unauthorized access, disclosure, alteration, or destruction of personal data. Processing is carried out using IT and/or telecommunication tools, with organizational methods strictly related to the stated purposes. In addition to the Controller, in some cases other parties (administrative, commercial, marketing, legal, system administrators) and external providers (technical service providers, postal couriers, hosting providers, IT companies, communication agencies) may have access to the data as processors. The updated list of processors can be requested from the Controller.
Legal Basis
The Controller processes personal data when one of the following applies:
• the user has given consent for one or more specific purposes;
• processing is necessary for the performance of a contract with the user or precontractual measures;
• processing is necessary for compliance with a legal obligation;
• processing is necessary for a task carried out in the public interest or in the exercise of official authority;
• processing is necessary for the purposes of the Controller’s or a third party’s legitimate interests.
You can always ask the Controller to clarify the specific legal basis for each processing activity.
Place
Data is processed at the Controller’s operating offices and in any other places where the parties involved are located. User data may be transferred to a country other than the user’s own. For details on processing locations and safeguards for transfers outside the EU or to international organizations (e.g., the UN), contact the Controller.
Retention Period
Data is processed and stored for as long as required by the purposes for which it was collected.
• Data collected to perform a contract is kept until that contract has been fully performed.
• Data collected for the Controller’s legitimate interests is kept until such interests have been satisfied.
Where processing is based on consent, data may be retained until consent is withdrawn. Data may also be retained longer to comply with legal obligations or orders from authorities. Once the retention period expires, data will be deleted and rights to access, erasure, rectification, and portability can no longer be exercised.
User data is collected to allow the Controller to provide the service, comply with legal obligations, respond to requests or enforcement actions, protect its rights and interests (or those of users or third parties), detect fraudulent or malicious activity, and for: live chat interaction, analytics, contacting the user, management of landing/invite pages, interaction with data-collection platforms and third parties, remarketing and behavioral targeting, payment processing, platform and hosting services, heat mapping and session recording, viewing content from external platforms, advertising, and contact management/messaging.
Contacting the User
Phone contact (this website): users who provide a phone number may be contacted for commercial/promotional purposes or to fulfill support requests.
Data processed: phone number.
Mailing list / Newsletter (this website): by subscribing, the user’s email is added to a contact list for information and promotional messages about this website. It may also be added after registration or purchase.
Data processed: email.
Contact management and messaging: these services manage a database of contacts (email, phone, etc.) and may record message open times and link interactions.
Payment Processing
Unless otherwise specified, payments (credit card, bank transfer, or other means) are processed by external payment providers. Users provide payment and personal data directly to these providers. This website does not collect or process payment details; it receives only a notification of payment status.
PayPal (PayPal Inc.): enables online payments.
Data processed: as per PayPal’s privacy policy.
Location: see PayPal Privacy Policy.
Tag Management
Google Tag Manager (Google Ireland Limited): centralized management of tags/scripts used on this website.
Data processed: usage data.
Location: Ireland — see Privacy Policy.
Hosting & Backend Infrastructure
Services that host data/files and provide the infrastructure required to operate this website. Some may use geographically distributed servers.
Data processed: as per each provider’s privacy policy.
Locations: e.g., Ireland; Germany — see respective Privacy Policies.
Interaction with Social Networks and External Platforms
Services that allow interactions with social networks or other external platforms directly from this website. They may collect traffic data even if users do not use them. Log out of such services to prevent linking of data to your profile.
Facebook Social Plugins/Widgets (Facebook Ireland Ltd): interaction with Facebook.
Data processed: usage data; tracking tools.
Location: Ireland — see Privacy Policy.
Advertising
Services that use user data for commercial communications (e.g., banners or other ads) possibly tailored to interests via tracking/retargeting. Users can opt out via device advertising settings.
Facebook Lookalike Audiences (Facebook Ireland Ltd): shows ads to users with behaviors similar to those in a custom audience.
Data processed: usage data; tracking tools.
Location: Ireland — Privacy Policy — Opt-out available.
Online Sale of Goods/Services
Personal data is used to provide services or sell products, including payment and delivery. Payment data depends on the method used (card, bank transfer, etc.).
Users may exercise certain rights regarding their data:
• Withdraw consent at any time.
• Object to processing when based on legal bases other than consent (including direct marketing, without providing reasons).
• Access their data and receive a copy.
• Rectify inaccurate data and have incomplete data completed.
• Restrict processing under certain conditions.
• Erase data (“right to be forgotten”) under certain conditions.
• Data portability to themselves or another controller, where technically feasible.
• Lodge a complaint with the competent data protection authority or seek judicial remedy.
How to Exercise Rights
Requests can be sent to the Controller using the contact details above. Requests are free of charge and processed as quickly as possible, in any case within one month.
This website uses tracking tools (cookies and similar). See the Cookie Policy for details.
Legal defense: the Controller may use personal data in court or in preparatory stages to defend against misuse of this website or related services. The Controller may be required to disclose data by public authorities.
Specific notices: upon request, this website may provide additional and contextual privacy information for specific services or processing activities.
System logs and maintenance: for operation and maintenance, this website and any third-party services may collect system logs (which may include IP addresses).
Information not contained here: further details about processing can be requested from the Controller at any time.
“Do Not Track” requests: this website does not support “Do Not Track.” Check third-party policies to see if they support it.
The Controller reserves the right to modify this policy at any time by posting on this page and, where feasible, within this website and/or by notifying users via available contact details. Please check this page frequently, referring to the “Last updated” date below. Where changes affect processing based on consent, the Controller will collect consent again if required.
Personal Data: any information that directly or indirectly identifies a natural person.
Usage Data: information collected automatically (e.g., IP addresses, URI/URL, request time, method, response status code, country, browser and OS characteristics, visit time details and path, device and environment parameters).
User: the individual using this website, unless otherwise specified coinciding with the data subject.
Data Subject: the natural person to whom personal data refers.
Processor: the entity processing personal data on behalf of the Controller.
Controller: the entity that determines the purposes and means of processing.
This Website (Application): the hardware/software tool by which user data is collected and processed.
Service: the service provided by this website.
European Union (EU): includes all current EU and EEA member states.
Cookies / Tracking Tools: small data files or technologies (e.g., identifiers, beacons, scripts, e-tags, fingerprinting) used to track users.
Legal References: drafted in accordance with multiple legal systems, including Articles 13 and 14 of Regulation (EU) 2016/679 (GDPR). Unless otherwise stated, this policy applies only to this website.
Last updated: 30 August 2023
